This article provides a perfect overview of a subject I had previously been only somewhat curious about. Follow these 5 rules to create an ebook, and walk away with an awesome lead magnet that will draw in tons of interest and new subscribers to your list.To keep the writing style and tone on-brand, ensure you/your writer are familiar with:If you’re going to pour your all into your ebook content, skimping on the design makes zero sense. Tell them what they need to know, and not any longer. Now I’m totally sold!To create a must-have ebook, it needs to include premium content.One problem: If you don’t use a call-to-action with your free ebook offer, your time and hard work will be wasted.If you want to create a desirable ebook, you have to begin the process with the right topic in hand. For a relevant example, I’m going to reference Brian Dean’s case study again (linked above).Wherever you end up offering the ebook for download, you need two things:So your new ebook is written, edited, designed, and ready to go as a complete package. B2B marketing ebooks aren’t like the ones you read on your Kindle on the tube. For Brian, that means he hands his lead magnet draft over to a graphic designer. Add a line or two of copy to spice up the offer, include an image of the ebook cover, and you’re good to go.In other words, premium content needs to be exclusive, exhaustive, and the highest quality possible. If your book is offered at your site in PDF you have an advantage because it’s totally downloadable and printable, and can be ordered any time. When you offer such a valuable resource for free (in exchange for their name and email address), your reputation and authority will grow by extension.Follow these 5 rules to create the best ebook that ultimately will do exactly what you want it to – build up your brand with flair.Thanks for visiting our blog, Dollie! – Kristel, Content Specialist at Express WritersOne way is to add the link to your ebook download page to related blog posts, as I mentioned already. Your ebook has to be as long as it needs to be to get the point across. That’s why you need to market it effectively.Another easy way to market your ebook is to post the link to the download/landing page on social media. I will research and figure it out on my own.We call it an “ethical bribe.” This book can also be sold as a leader on Kindle for 99 cents or $2.99, depending on its specific help to the readers. Its only purpose should be to hand your reader tangible value in the form of useful information.The main reason premium content in your ebook is necessary, though, is because it builds trust with your readers. I’m a freelance writer and always on the lookout for new services to offer clients. Most buyers will print up to 70 pages of a book if they want it bad enough.My life’s mission and passion is to help unknown authors create the income they deserve, build their confidence, writing skills, and marketing tactics to get their unique, useful story out to their book’s audience who wants an outstanding life and work.Oh OK, well that is great that you charge for an EBook session one on one. This is the result: “I would like to know how long an ebook has to be to be considered an ebook versus a free giveaway, and also how to price it if your market mostly doesn’t have a ton of money to spend.” – Heather. You can create an ebook as short as 3-5 pages, as long as the information inside is super valuable.If you truly want your ebook to be a valuable, lead-generating machine, you need to go the extra mile, too. You can add a simple text link anchored on a call-to-action (“download my ebook” works), or you can create a banner or call-out box linked to your download page, like we did, below:The page also includes a preview of the ebook cover as well as a short description of what’s inside.If you do it right, your ebooks should provide nothing but relentless value in the form of expert, informative, useful content – without selling or pitching anything.Yours doesn’t have to be nearly this long, either. If the writing style and tone of your ebook content differs from your brand style and tone, it will be glaring to readers. They’re usually around 2,000-2,500 words long, produced in landscape format, with less copy on the page than the white paper of old, and more artwork and graphical elements to lighten the reading experience.

A targeted email list can help you to communicate with your audience effectively, but growing your list can be tough.

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