A peak of $628 billion was achieved in July 2018 – after which things took a turn for the worse, in large part due privacy fears in the wake of the Cambridge Analytica scandal.Socialbakers’ influencer score measures effectiveness based on interactions per 1,000 followers, authenticity, and the strength of their interests (the two last measures show just how many factors are at play when measuring effectiveness).In June 2018, Instagram users hit the 1 billion mark. Instagram Checkout solves the pain of this process for consumers -- so, why doesn’t it also address the needs of marketers for more accountable influencer campaigns? Below are some beginner tips for selling on Instagram:Shopping tags are a native Instagram feature that gives shoppers more info about a product by clicking on a small product tag directly on the Instagram post.This is the most convenient option for you and your customers:To get started, you’ll need: If your account is located outside of an available market or a VPN or proxy service was used to set up Instagram Shopping outside of an available market, you may lose the ability to tag products. In May 2019, Instagram acknowledged this, and added support for landscape videos.Interestingly, the same Instagram dataset shows that carousels enjoy the highest median level of engagement by some way, at over 120. Instagram will be central to this.There seems to be rich mix of reasons involved in choosing an influencer with whom to work. This is something like futureproofing Facebook’s ad platform.7% stated they were going to spend a seven-figure sum on influencer marketing.According to Sport Social Instagram stats the greatest levels of Instagram engagement occur in the late morning during on Wednesday and Friday (Central Time Zone – the time zone used in Sport Social’s native Chicago).A similar study from Influencer Marketing Hub once again puts Instagram well out in front (79%). They are followed by female influencers aged 18-24.It seems male influencers tend to be older as a whole, with both the 13-17 and the 18-24-year-old influencer brackets feature at least twice as many female as male influencers. When this occurs, it is thought that Instagram will step into the breach and drive further ad revenue growth.We’ve only included fully sovereign nations here. Follow the steps to make sure everything is all good to go and to submit your account for review. If GOAT status was based on Instagram followers, he would comfortably claim the title from Argentine Lionel Messi, who with 132 million followers, comes in ninth in the Instagram follower stakes. Turkey also features in the top-10 nations by absolute levels of Instagram usage.69% of marketers will be dedicating the greatest share of their influencer marketing budget to Instagram.Instagram was monetised as an advertising platform in 2013.Apart from these Instagram celebs, musicians feature prominently in the list, with Ariana Grande, Selena Gomez, Beyoncé, Taylor Swift, and Justin Bieber all featuring in the top-10.Narrowing the focus to brand content specifically, the figures are bit lower. A few other social features have also been prototyped.In terms of CPM, however, Instagram is competitive compared to Facebook, with feed ads coming in cheaper than their equivalent and Stories CPM lower than anything aside from the aforementioned suggested video ads.According to stats from Unmetric, of the top Instagram brands (see below for the top 20) accounts, it is top fashion brands which claim the highest average number of Instagram followers, with an average of 35.5 million. Smaller influencers are more likely to be closely associated with one particular field of expertise.78% say Instagram posts are an effective content format for influencer marketing, with 73% electing Instagram Stories. We might speculate that this can be connected with the rural/urban split, with Hispanic and black users more likely to live in cities.Trust Insights also identified a more short-term dip in engagement levels in a small sample of fashion influencers (in the context of a wider drop in engagement with branded content).As we can see from previous quarters, advertising revenue accounts for effectively the entirety of Facebook revenue. Typically, they agree to partner with a brand that is relevant to their demographic, for example, a beauty blogger would partner with a cosmetics brand.Have a look at this example from Tasty.

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