It holds a lot more weight than a brand starting their sale.Users that responded to your questions are already engaged with your brand, and they are more likely to convert into a customer compared to the rest of the world. And there are a ton of creative ways to use Instagram Stories for business.And while we can’t deny that most fashion trends are born from supermodels on the runways of Fashion Weeks and celebrities’ red carpet looks at the Met Gala, there’s still a huge amount of fashion-forward conversations and trends being led by Instagram.When watching your story, your followers can now tap on each sticker to learn more about the product and, ultimately, make a purchase.“Instagram lets us see how an outfit goes together rather than seeing separate items on a rail,” fashion psychologist Carolyn Mair tells The Guardian. Whether that’s a product page or a new blog post, this is a great opportunity for fashion brands to drive more traffic and sales straight from their stories.Instagram is now a driving force in the fashion industry, paving the way for new trends and fashion inspiration. Success.Now that we understood how important engagement is on Instagram, let’s see where exactly you can ask questions on this social media platform.I’ll share multiple examples of brands engaging with their audience using these specific tools built for better communication between brands and their followers.It’s clear that you can’t just start a live video and do nothing, right?

Chiefly among them is that video gives you the ability to share complex, in-depth stories that can’t be conveyed in a single image.Luckily, there are tons of apps and software that you can use to not only improve the quality of your videos but also add branding to them, whether it’s your logo, font, or some other design element.You can also add GIFs, stickers, or other designs to draw your followers attention to the link in your story as well!The announcement came as a simple caption “we’re going to Hawaii” with a video of dreamy beach scenes, followed by sneak peeks of the new collection over the following week.Plus, Later’s new Shopify integration makes it easy to connect your store and import your product catalog to your Later dashboard.Currently, only Instagram business profiles with more than 10,000 followers can add links to their stories and drive traffic to their products from their posts.Considering advertisers spend upwards of $5 million (excluding production costs) for a 30-second Super Bowl commercial to reach more than 100 million viewers — who may or may not be the brand’s target audience — an influencer partnership with a niche audience doesn’t seem like a bad business idea.Your followers can then subscribe to your countdown event, which will send them a reminder when the time is up and your countdown is complete!And given the success of Instagram Stories, shopping stickers could be a huge tool for brands looking to drive sales on the platform.Remember, truly understanding how your content performs – by tracking Instagram metrics over time – is crucial to developing a content strategy that works for your business!And now, Instagram has included a Shopping channel to help you find product-related posts from the brands you follow and brands that Instagram thinks you might like.While this new feature is great news for fashion brands looking to drive more sales, it’s great news for creators, too!To no surprise, celebrities like Kylie Jenner and Kim Kardashian drove some of the biggest spikes in search, influencing shoppers around the world:So when you’re next brainstorming for your Instagram content strategy for your feed and your Instagram Stories, think about incorporating some of these ideas:There are so many ways to get creative with video for your fashion brand – the options are truly endless!Here are a few of the most common influencer marketing partnerships for fashion brands on Instagram:It goes without saying that the ability to send your followers to specific landing pages from your stories is extremely useful. Your audience will appreciate the honesty and transparency, and are more likely to form a deeper connection to your brand. It’s important to always be creating content that makes sense for your brand, and will resonate with your target audience.This means that by using shopping stickers for Instagram Stories, small businesses with under 10,000 followers can now lead their viewers to their products shopping pages through their stories!By sharing UGC, you’re not only able to tell your followers what your most popular products are, but you’ll be sharing testimonials and showing your product in action. Testing different types of content on your Instagram feed can help you identify trends, monitor “wins,” and create a fine-tuned Instagram strategy that truly resonates with your audience.Shopify stores using Linkin.bio will also be able to track sales from Instagram and see exactly how much revenue each post generated through the link in your bio.You can tap it to select from various options, such as size or color, and then continue to payment — all without leaving Instagram! You’ll get a high amount of replies because it’s easy to get involved. Find out where they are from, what they do and what they are passionate about. Size US/CAN. Add them in a list and send them the freebie right away. 26-27.

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