The musical bent is intended to remind consumers of the uses for Maxell products, which include recordable tape and disks, headphones and iPod accessories.A FAMILIAR advertising character is migrating online in another example of how marketers are stepping up efforts to offer sponsored entertainment to game-playing computer users.The character is the "blow-away guy," the hip young man so moved by the outstanding performance of Maxell music products that he is practically blown out of his chair. Or is that too reminiscent of a slogan for a Maxell competitor: "Is it live or is it Memorex?"The character also "represents something 'edgy' " to the younger consumers, he added, "which is why we decided to sponsor the Summer X Games."The sponsors are sometimes surprised, Mr. Erhardt said, by the composition of the crowds coming to the X Games to watch the competition and visit sponsors' exhibits and booths. Poster Size: 36" x 24" Frame Size: 36" x 24" Please select your frame color / material next to the gallery image on the top of the page.

There has been some contemporary lily-gilding: the campaign theme, "Get blown away," has been added as a headline, along with a curved red wave across the bottom of the ads meant to suggest the movement of sound waves.Could the next Maxell theme be "Maxell, it's the real thing"? The budget for the campaign is estimated at $3 million to $5 million."Layers of hairspray held the model's hair in wind-blown position and some strands were tied to the ceiling" with fine fishing line, the article reported. As Maxell now makes blank DVDs and CDs, headphones, speakers, and blank audio and video tape, the ads have been updated with photos of iPods and accessories underneath the image. The fishing line was also used on the lamp shade and cord in the photograph, to make it seem as if they, too, were being buffeted by the force of the music. $7.40 $ 7. 40. Those ads have continued to run into 2006 and were joined by posters put up in 10 major markets like Chicago and New York as well as a college ad campaign, with posters displayed on 50 campuses around the country.Younger consumers "don't necessarily attach the character to the Maxell brand, but reams of research show the icon represents superior performance," Mr. Maniff said."The 'blow-away guy,' as we like to call him, is an icon that stands for performance and for technology," said Daniel Lee, vice president for marketing at the Maxell Corporation of America in Fair Lawn, N.J., part of the Hitachi Maxell unit of Hitachi.The Maxell online game is tied to a sponsorship deal signed by the Maxell Corporation of America with the ESPN cable television network. Maxell "Blown Away Guy" advertisement for cassette tapes. $5.77 $ 5. Maxell has agreed for the first time to be a sponsor of ESPN's X Games; the 2006 summer edition of the games, X Games 12, will be held in Los Angeles Aug. 3-6."It's families, because so many of the kids who go to the X Games can't drive," he explained. The photograph is being brought back much as it appeared originally. Maxell’s “Chair Man” He’ll Blow You Away (part 1) You don't have to be an animal lover to remember Tony the Tiger, Elsie the Cow, Morris the Cat, Nipper the Dog, Charlie the Tuna, Smoky the Bear or even Joe Camel, Bucky Beaver or Spuds McKenzie.
Steve Steigman Blown Away Art Print Poster [Accessory] Tags: maxell, audio, audio tape, tapes, cassette, blown away, stereo, hi fi, maxell man, advertising, retro, vintage, media, record, pop pop p pow 18.06.2015 - Maxell blown away guy in sofa chair - Google Search

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