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Nike reported North American sales of $15.2 billion in fiscal 2017 versus €4.3 billion ($5.1 billion) for Adidas. Adidas, for example, just announced a headline-grabbing partnership with superstar Beyoncé.“I would argue that Adidas has more brand momentum in the U.S. than the numbers reflect, since they are constrained by supply chain,” Van Sinderen said. In the same year, Adidas employed 56,888 people worldwide and generated 50% of its sales by the footwear category which is the most important category for Adidas. Nike is the relative newcomer, having been set up by Philip Knight and Bill Bowerman in 1971, while German company Adidas is celebrating 70 years in existence in 2019. IWomen rank Under Amour as number two (29%) with Adidas (17%) and Lululemon (9%) trailing. )Forget the NBA; it’s the playoffs for athletics brands, and top labels are going toe-to-toe for bragging rights on their home turf.Nevertheless, in the hard-to-win North America market, Adidas has been riding the waves of a megaresurgence that started around 2016. I am glad you liked the article )And it’s not even close: Athletic behemoth Nike has been the clear frontrunner in the space for years, with a market capitalization that sits at $110 billion and scale that remains largely unmatched. “Nike and Adidas are terrific brands, and while their relative strengths will ebb and flow with product content, brand positioning, marketing and overall brand popularity, they are likely to remain major forces in N. America for the foreseeable future,” said Van Sinderen, noting he sees growing momentum at other red-hot athletic labels such as Champion and Vans, both of which he believes are taking market share.According to B. Riley FBR analyst Jeff Van Sinderen, Adidas’ supply issues and resulting softer sales are actually indicative of its strength — as opposed to a slowdown.As expected, Nike isn’t giving up market share without a fight and has initiated a series of initiatives — including Consumer Direct Offense in 2017 — aimed at accelerating its innovation, speed and direct connection to consumers.Meanwhile, analysts are becoming more optimistic about Under Armour’s revamped go-to-market strategy: “UA’s restructuring efforts and brand positioning around the ‘focused performer’ is paying dividends in the form of improving gross margin trend and expense management,” wrote Cowen & Co. analyst John Kernan on Thursday.

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