However, in politics, spin has become synonymous with business as usual; sometimes infuriating and frustrating, yet at other times ridiculously amusing. This meant that the Conservative Party could more nearly match the Labour Party, which had long relied on trades unions as incubators of political talent. PR 1. History Rise of political spin. So in honor of this crazier-than-average election season, let’s take a lighthearted look at political spin.The industrial revolution transformed the printing process of a newspaper, allowing for mass production and dissemination to a broader audience.

Most public relations professionals hear the “s” word―spin―and shudder. But the orchestra, that is the civil service, carries on regardless.In fact, the behaviour of leading politicians during the referendum campaign, with their untruths, their inaccuracies, their scaremongering and their crude threats, was not a sudden development. That is the big risk we run with a political class such as we have at present – dysfunction in government.The professionalisation of politics, however, has done nothing to eradicate the insecurity of political careers. \r\n Access the world’s original book of answers. Politics would no longer be a lifelong career but, rather, a public duty.Want to bookmark your favourite articles and stories to read or reference later?

There were two simultaneous developments.In a letter to this newspaper, Gary Kirk summed up the terrible crisis that confronts us. Synonyms for Political spin in Free Thesaurus. In public relations and politics, spin is a form of propaganda, achieved through knowingly providing a biased interpretation of an event or campaigning to influence public opinion about some organization or public figure. A vast majority of those professionals offer operational experience and theoretical understandings of communication and media to help inform and educate the public on national issues. Please continue to respect all commenters and create constructive debates.There is thus an underlying desperation to life in the Westminster village. 2. It was a tactical move, nothing more. That explains the second development: in the 1980s the political classes enthusiastically took up the marketing techniques used by industry. I shall try to describe later what might be involved.Sharing the full story, not just the headlinesAs a result, political parties became brands to be managed. He wrote: “There is no trust in MPs, it’s a widely held belief that they are more acutely aware of their own career and advantage than the actual matter of governing.” This is an accurate assessment and points to a difficult problem.The existing Open Comments threads will continue to exist for those who do not subscribe to Independent Premium. Spin (politics) synonyms, Spin (politics) pronunciation, Spin (politics) translation, English dictionary definition of Spin (politics). Our journalists will try to respond by joining the threads when they can to create a true meeting of independent Premium. spin definition: 1. to (cause to) turn around and around, especially fast: 2. It allows our most engaged readers to debate the big issues, share their own experiences, discuss real-world solutions, and more. Coverage evolved to include extensive illustrations and a new invention, the photograph.The advancement of technology, communication systems, and mass media has resulted in very sophisticated professionals aiding politicians in communicating their messages effectively. Bernays helped tobacco and alcohol companies make consumption of their products more socially acceptable, and he was proud of his work as a propagandist. Start your Independent Premium subscription today.Are you sure you want to mark this comment as inappropriate?As Kirk goes on to write: “The latest and perhaps most serious post-war calamity is now upon us and the major perpetrators leave the scene to a financially secure future and leave the rest of us to carry the can.” Unfortunately, “carrying the can” is likely to be an arduous task for the “rest of us”. Define Political spin. In addition, as recent events have vividly shown, the careers of party leaders and their close associates can often brutally be cut short. Die Bezeichnung wird von den Massenmedien besonders im Bereich der Politik benutzt und hat eine negative Konnotation, da sie andeutet, dass die als „Spindoctor“ bezeichnete Person Ereignisse „mit dem richtigen Dreh versieht“, … The renaming of the Labour Party as New Labour was an exercise in updating the brand. But he ordered the referendum all the same in order to reduce the threat that Ukip posed to the Conservative Party’s election prospects. Der Begriff Spindoctor ist eine aus dem Englischen übernommene Bezeichnung für einen Medien-, Image- oder politischen Berater und Verantwortlichen für Öffentlichkeitsarbeit.

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