The dark blue and white accents look sharp, but there’s just not enough punch or energy in the sweater to evoke any sort of endearment.With flush-trimmed numbers added to an already exciting uniform package, the Jets took the ice during the 1980s in sleek, sophisticated kits, as crisp and clean as any in NHL history, while highly reflective of the fast-paced, run-and-gun play the 1980s favoured.The numbers on the backs of the jerseys are much slimmer than previous iterations, while the trim of those on the sleeves is significantly thicker. 1979 Avco Cup champions. Size: M. $6.95 shipping. The colour palette works pretty well, though I’d like to see red used outside of the logo, along with more of the lighter, aviator blue to provide contrast with the darker, polar night blue background of the home uniforms (perhaps a stripe on the pants? Basically, it’s the Royal Canadian Air Force’s roundel with a jet on top. Also on both occasions, they were then promptly swept by the Oilers.However, the NHL stretches across North America, and hockey itself is an international game, so any strategy to sell jerseys – to build a brand, in general – should also take into account the tens of millions of non-Jets fans.

And although Birmingham and Cincinnati didn't make the cut, New England, Winnipeg, Quebec and Edmonton joined the rival league for play for the '79-'80 season. True North Sports + Entertainment and Winnipeg Jets are trademarks of True North Sports + Entertainment and the Winnipeg Jets Hockey Club.

Not only does this make the dark kits overly blue and altogether washed out, the change to blue pants makes the inclusion of red in the colour scheme look like an underutilised afterthought – even on the white uniforms, rather than the key component of a classic colour scheme it should be.The older Jets logos would no doubt have been a hit, but these new designs ensure the rebooted team is firmly grounded in the 21st Century.The Jets produced a flabbergastingly dull and boring third jersey that still remains dull and boring no matter how much they try and explain it.But it didn’t have to be this way.The only real issue I can see with this uniform set is the use of a single logo between the two kits, as the blue background of the crest, when set atop the blue jersey, makes the outfit look a little drab and dreary.In general, taken individually, the elements of the Jets’ current jerseys are pretty inoffensive and, in some cases, refreshingly unique. Winnipeg is awash in marketable stars – Patrik Laine, Blake Wheeler, Mark Scheifele, Dustin Byfuglien…, so it stands to reason people outside of the Jets’ sphere of influence might be interested in a Winnipeg sweater.The simple jersey template is finished off with equally uncomplicated numbers and lettering. Very nice.You see, Jets general manager John Ferguson Sr. used to be GM of the New York Rangers. The Jets also chose to dispense with the contrasting cuffs on the white sweater.Speaking of contrast, as mentioned, the logo on the blue jerseys is now backed by white, enhancing the colour balance of the Jets’ road sweaters.As good as the light blue base colour is, the lack of red is very noticeable.

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