In October 1968, during the 1969 model year, Triumph changed to a new serial number system which used two letters to designate the month and year of production, and a 5-digit serial number, beginning at either 00100 or 00101, depending upon your source. After the war, motorcycle manufacturer Triumph moved from its destroyed site in Coventry to a new factory in Meriden. For many Triumph fans, the 1969 Bonneville was the best Triumph model ever.Schulte encouraged Bettmann to transform Triumph into a manufacturing company, and in 1888 Bettmann purchased a site in Coventry using money lent by his and Schulte's families. This short-lived post-war economy 350cc twin proved unnecessary with the Speed Twins and Thunderbirds selling so well.In 1962, the last year of the "pre-unit" models, Triumph used a frame with twin front down-tubes, but returned to a traditional Triumph single front downtube for the unit construction models that ensued.

Sign up here!In 1973, Triumph workers blockaded the factory from its new owners, Norton Villiers Triumph, to prevent it closing as part of a restructure.A housing estate was built on the site and today some street names pay tribute to Triumph, including former model names in Bonneville Close and Daytona Drive.But gloom soon followed and a series of mismanaged mergers with BSA, and then Norton-Villiers had created struggles in the manufacturer.The new company Triumph Motorcycles Ltd gained the rights to the name and has been based in Hinckley, Leicestershire, since 1988.Following the war, the British motorcycle industry was enjoying its golden years - brands such as Norton and Triumph held global supremacy in the 1930s.As the workers blockaded the factory, demand for their bikes was soaring - dealers were reporting sales were back at a high.The Triumph workers staged a two-year sit-in and eventually, helped by the Government, set up Meriden Workers Co-operative to buy the factory and market the Triumph motorbikes they produced.To save NVT, Poore proposed the closure of the Meriden factoryThe factory was supported by actors Steve McQueen and Richard Gere, who were said to have visited in the mid-70s.In August 1983, the co-operative ended and the factory was demolished.It was nationalised, with a controlling stake given to Dennis Poore of Manganese Bronze Holdings.Around 80 men at a time would assemble by the gates to prevent managers retaking the factory.Dennis Poore had decided to lay off 1700 workers, but they fought back with a factory occupation. The aluminium alloy head made the valve noise more obvious, so ramp type cams were introduced for aluminium alloy head models to reduce the noise.The 1970 Tiger/Bonneville re-design and taller twin front downtube oil tank frame had a mixed reception from Triumph enthusiasts at the time, and was insufficient to win back those already riding the Japanese bikes that had been sold since 1969—the Honda 750 Four, and the Kawasaki 500 Mach 3. The 3TA (21) was the first unit construction twin, soon followed by the short-stroke, 490 cc "500" range.In 1969 Malcolm Uphill, riding a Bonneville, won the Isle of Man Production TT race with a race average of 99.99 miles per hour (160.92 km/h) per lap, and recorded the first ever more than 100 miles per hour (161 km/h) lap by a production motorcycle at 100.37 miles per hour (161.53 km/h). That changed in 1954, with the change to swing arm frames, and the release of the aluminium alloy head 650 cc Tiger 110, eclipsing the 500 cc Tiger 100 as the performance model.During the 1960s, 60% of all Triumph production was exported, which, along with the BSA's 80% exports, made the group susceptible to the Japanese expansion. Introduced in 1959, for the 1960 model year, it soon needed strengthening, and was ended in 1962, with the advent of the unit engines for the 650 range.

Its original Priory Street factory in Coventry was destroyed by the Luftwaffe during World War II. In 1896 Triumph also opened a bicycle factory in Nuremberg.American sales had already maximised, in 1967.

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