I like to wear quite neutral make-up, so this is the perfect shade to smarten up my look before meetings or going out after work! From our creative process to our teams, we believe in creating the unexpected through daring combinations that go against the grain. Leading beauty publicists — from the veterans to the new guard — weigh in on what works for business today. How Fenty Beauty Is Winning the Media Impact Race. That’s the idea behind the growing influencer movement. The company was valued at $471 million in 2018.Companies frequently spend millions on advertising when launching a new product to create awareness and spark sales. Croydon: Kogan Page, 125-127The weaponisation of Public Relations ‘Messaging’ was poignant, authentic and inclusive without any draw backs, particularly towards the key stakeholders ( Dakhilia, 2017). With offerings ranging from everyday basics to more provocative pieces—Savage X Fenty is lingerie for everyone. Strategies range from paid social media campaigns, out-of-home advertising, and even pop-up shops where consumers can immerse themselves in the brand—and buy the product—in their favorite store.Like our blog? At FENTY, we believe in the singularity of our employees and advocate a humanist approach that resonates with our core values. 1. While 69% of marketers affirmed that the primary role of social media influencers was help launch a product according to a study by Consultancy (Subacio,2017).It only seemed feasible for Fenty Beauty to join the bandwagon, using women of colour influencers such as Paloma Elsesser and Slick Woods to ‘plug’ Fenty’s key message of inclusivity through paid promotion post and videos. From the get-go Fenty Beauty’s message was distinct.Enter your email address to follow Lakshmi and instant updates via Email As an actress, model, artist, entrepreneur, and black woman, Rihanna recognized a critical need in the makeup industry for inclusive makeup shades that perform well on all skin types and tones:But what if you could use a celebrity’s existing brand loyalty to catapult your product launch? “Fenty Beauty was created for everyone: for women of all shades, personalities, attitudes, cultures, and race.” as affirms founder, Rihanna ( Fenty Beauty, 2018). (Subacio, 2017)Cutlip S.M., Center A.H., and Broom C.M., (2006) Effective Public Relations, Prentice-Hall, Upper Saddle River, NJ, 9th e.d.Gregory, A. The Fenty Beauty campaign is heavily reliant on digital marketing, with both the website and social media as platforms, which shows just how influential these channels can be.. Let’s have a look at the product range launched under Fenty Beauty: just a month after the launch, Rihanna created a Galaxy Collection of vibrant eyeshadow colours. A secondary stakeholder involved Sephora as a strategic, ‘subsidiary-type’ partner to help distribute the brand to a larger audience and give credibility to Fenty as a make-up brand ( NormBond Markets, 2017).Women of colour have long been resorting to social media to lobby for diversity and in a reciprocal feat, Fenty Beauty has fought for them. The brand “tapped into a palpable void in the market for more inclusivity in commercially sold beauty products” (Muller,W Magazine, 2017), truly adhering to their emboldened message, ‘Beauty For All’ ( Fenty Beauty, 2018).The history of beauty campaigns have been frequently and tragically littered with images of ‘ the ideal woman’, which for many consumers defined what was ‘beautiful’.

They praised Rihanna for listening to their opinions and offering products that they called “life-changing.” Rihanna highlighted the feedback, reviews, and videos on Fenty Beauty’s social media channels. It’s the question of: What is the cosmetic industry’s relationship to the consumers they define as “Ethnic,” “Women of Color,” or now “Multicultural”? Rihanna’s Savage X Fenty celebrates fearlessness, confidence and inclusivity. During the month of January, Fenty Beauty racked up a total MIV of $96.2 million, with Anastasia Beverly Hills and Too Faced following at $72.3 million and $65.4 million respectively. Fenty Beauty’s STUNNA Lip Paint in shade UNCUFFED.

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