The bianconeri , founded in 1897, launched a complete overhaul of their visual identity — or dare I say it, brand — in order to extend their commercial appeal beyond the core fan base to a wider, global audience. Juventus have adapted their identity based on their vision of football's future, rather than an observation of its past:Not long after the initial launch however, die-hard Juventus fans and purists alike were quick to disparage the club's rebranding, complaining that the new logo completely disregarded the rich footballing history of Juventus in favour of a corporate friendly brand that maintains no connection to the common football fan.This arrangement was renewed in 2014 at an increased value, with Jeep paying Juve around €17 million each year until the 2020/2021 season. The new visual identity, titled Black and White and More, is intended to help the brand grow in presence as the club explores new business initiatives less directly related to football.

Huge potential for growing an international audience. These numbers suggest that football is becoming increasingly universal, and in order to play a central role within the industry, clubs must stay ahead of socio-economic trends, or even shape them. A quick look at the century-long evolution of Juventus' club crest would suggest that they aren't wrong - the club has ditched the traditional oval crest & black stripes for a minimalist design thats perhaps more stylistically aligned with the club logo released in 1979.Juventus seem to be targeting entertainment enthusiasts, urban sports fans, and consumers less associated with football around the world. Thus far, the club's ambitious rebranding seems to be paying off - in December 2017, Juventus announced through their licensing representative IMG, that they have recently built an extensive licensing programme in Japan, China & Australia. The ongoing globalisation of modern football dictates that the most competitive clubs must tailor their brand image for audiences outside of their traditional target markets.According to Italian research agency Demos & Pi, Juventus are the best-supported football team in Italy, with over 12 million fans, which represents approximately 34% of total Italian football fans (as of September 2016).

Brand Identity Design Corporate Design Corporate Identity Visual Identity Branding Design Identity Branding Web Design Book Design Turin. Multiple UEFA Cup wins. Juventus, one of the world’s best-known football clubs, was well-placed to grow as a team, but their ambitions were higher. Juventus is an identity. The Juventus wordmark, meanwhile, is set in a new custom typeface called “Juventus Fans”, which has been developed in five different variants. facts.Everything you need to know about the industry developmentUEFA Champions League most titles by club 2019Key economic and social indicatorsIndustry insights and forecastsEverything you need to know about Consumer GoodsDetailed information about political and social topicsKPIs for more than 20,000 online storesAll key figures about regions and countriesOverview and forecasts on trending topicsAs a Premium user you get access to the detailed source references and background information about this statistic.Available to download in PNG, PDF, XLS formatKey company figures at a glanceCustomized Research & Analysis projects:

Outside of Italy, Juventus is also one of the world's most supported clubs, with approximately 300 million fans - 41 million of which come from Europe alone.

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