It is my professional goal to be leading the broadcasting and digital operations in Tri-Cities, where I have spent my entire career in sales. The expanded footprint enabled WJHL-TV’s locally produced show, “Daytime Tri-Cities,” to broadcast live from these locations, highlighting both local clients in the area and community partnerships. Ms. Jackson began her sales career at Nexstar’s Tri-Cities operations in 1998 rising through the ranks from Account Executive to Local Sales Manager and, later, to General Sales Manager. Cable/ADS market penetration for the Hattiesburg-Laurel DMA is estimated to be 37% wired and 50% ADS. Syndicated programming on WHLT 22 includes Dr. Phil, Family Feud, Steve Harvey, and Andy Griffith. Features: - Current news and weather is featured right on the home screen - Navigate easily through local news and … She is also a member of the Automotive Industry’s Media Marketing Professionals Group Worldwide.“Paula is the ideal executive to lead Nexstar’s Tri-Cities operations and I am very pleased that we are able to promote her to the role of Vice President and General Manager,” said Mike Vaughn, Senior Vice President and Regional Manager of Nexstar Broadcasting. WJTV.COM is a proud member of Nexstar Media Group, Inc. and the Nexstar Nation. WHLT 22 serves as the Pine Belt news bureau for WJTV 12 news, with a team of local reporters providing localized stories for the WJTV 12 newscasts, which are simulcast for the Hattiesburg-Laurel market as “News From The Capital”. She is currently a board member of CASA of Northeast Tennessee and has served on the membership committee for the Johnson City Chamber of Commerce. She helped spearhead the launch of two new regional news/sales bureaus in Kingsport and Greeneville, TN, extending WJHL-TV’s sales reach in the Tri-Cities area and winning new advertising clients for the station.

Regardless of the sport in which they compete, every student-athlete who earns a scholarship to a Division I, Division II or Division III college is showcased either on air or online. We are very much looking forward to working with Paula in her new role.”Nexstar Broadcasting Group, Inc.EVP and Chief Communications OfficerMs.

JACKSON, Miss.

Paula has helped develop multiple community projects by expanding local programing and delivering innovative multi-platform advertising and marketing solutions to the station’s clients and community partners.During her tenure, Ms. Jackson and her team grew both broadcasting and digital revenue at WJHL-TV, ABC Tri-Cities, and WJHL.com every quarter for three consecutive years by offering clients a broad array of innovative multiplatform advertising solutions and business services. She and her husband Jamey have two daughters who live and work in Johnson City, Tennessee.Commenting on her appointment, Ms. Jackson said, “I’m thrilled to be taking my career to the next level at WJHL and within Nexstar Broadcasting. In addition to numerous local community initiatives, Ms. Jackson also helped develop and monetize “High School Standouts,” WJHL-TV’s highly successful cross-platform initiative that celebrates the journey of local community student-athletes and marching band members as they move from high school to college.

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